Outfitting Jewish Women With Stylish, Yet Modest, Fashions
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The New York Times:
Sifting through the crop tops and sheer blouses for sale at Junee, a boutique in Borough park, Brooklyn, is an unexpected clientele: some of New York City's most modest women.
Filled with bright colours and the latest fashions, the store specialises in outfitting Hasidic Jewish women, who follow a deeply conservative sartorial doctrine that, among other things requires, their elbows, collarbones and knees to always be covered, and if married, their hair to be hidden under a scarf or wig.
Junee and other stores like it have seen their sales rise in recent years because of a flood of new products designed to make modesty and fashion compatible. There are items like tape to tighten up a collar that sags towards impropriety, felt dots that middle the provocative clack of pumps, and cloth tubes that can extend a short sleeve into something more acceptable.
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