Strong Demand In Brunei For Muslimah Modest Fashion
Malaysian designers and retailers of Muslimah modest fashion brands have found a strong demand in Brunei following exhibitions in the sultanate.
One of the owners of Malaysian Muslim fashion outlet Busana Saizara, Ani Aizara, says she found Brunei "a very good place to do business" when she attended this year's Brunei International Trade and Consumer Exhibition (BITC) for the first time. She followed up by taking part in the Brunei Islamic Fashion Exhibition (Bifex) last month.
Aizara says her sales were so overwhelmingly positive during Bifex she had to ship more items over to replenish her stock, and her company is now in discussions with online store Dee Collections, which is interested in carrying the brand in Brunei.
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