Dressing The Part: Halal Fashion Shows Signs Of Growth And Market Leading Innovation
- Muslim consumer spending on clothing was estimated to have reached $243 billion in 2015, $44 billion of which were spent on halal clothing.
- Spend on Modest Fashion is projected to reach $368 billion by 2021
- Dolce and Gabbana, Burberry, Uniqlo, H&M, Carolina Herrera and Toms have all launched Muslim-friendly collections. American Apparel launched denim hijabs.
- Muslim model, Halima Aden became the first hijabi to grace the cover of Vogue.
- Dubai based designer Manaal Al Hamaadi recently created the first solar-powered abaya, and a crowdfunding campaign was launched for a project to design a climate-adapting hijab.
- Dubai based husband and wife team, Nemanja Valjarevic and Nina Trojanovic created the Kimono abaya.
Muslim model, Halima Aden was chosen as the June, 2017 cover star of Vogue Arabia, making her the first hijabi to grace the cover of Vogue magazine.
Chika is a Dubai based kimono abaya brand founded by husband and wife team - Nemanja Valjarevic and Nina Trojanovic in 2013. They are not from Japan, they are from Belgrade, Serbia but during a trip to Japan to explore the culture and search for fine art, they discovered similarities between the Arab and Japanese cultures in terms of dressing.
The founders both have a background in the arts, the wife has worked for various cultural organisations, and the husband is a filmmaker and photographer. While they were in Japan, they recognised the similarities between traditional Japanese and Middle Eastern fashion and decided to create a garment that fused the infinite variety of colours, textures and styles the Japanese kimonos come in with the conservative and modest cut of the abaya.