Modest Fashion Brand, Verona Collection Will Be Available At Macy's

Image: Verona Collection

According to a February 1, 2018 Business Wire press release - "Macy’s (NYSE:M) today announced the launch of Verona Collection, a modest clothing brand and 2017 graduate of The Workshop at Macy’s, the retailer’s minority - and women-owned business development program founded in 2011. Available on macys.com beginning Feb. 15, Verona Collection will feature a curated selection of versatile, ready-to-wear pieces including dresses, tops, cardigans, pants and hijabs in a variety of colors and fabrics."

Macy's is an American clothing retailer and the largest retail brand of Macy's, Inc. with approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, and it also reaches customers in more than 100 international destinations through its online store, macys.com. 

Shawn Outler, Macy’s executive vice president - Licensed Businesses, Food Services and Multicultural Initiatives said: 

"Through The Workshop at Macy’s, we want to nurture and support minority- and women-owned businesses to build their capabilities and become the next generation of retail partners. We are truly encouraged by the successes of our graduated businesses, including Verona Collection, and look forward to hosting a new class of participants this spring."

Verona Collection is the modest fashion brand founded by Lisa Vogl and Alaa Ammuss with pieces ranging in price from $12.95 to $84.95. Commenting on the partnership with Macy's, Lisa Vogl said:

"Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”

Cassandra Jones, senior vice president of Macy’s Fashion said:

"Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion."

Verona Collection shared the story of its launch and journey on its website, read it below:

"What's now viewed as a successful, international modest clothing brand, wasn't how it was always perceived. Verona Collection was simply an idea, that was conceptualized by a single mom who had converted to Islam in 2011. After embracing Islam, she had a stark realization: modest and fashionable clothing were both hard to acquire and difficult to afford. After doing a bit of research, she realized that many other women, both Muslim and non-Muslim, felt the same way.

Out to solve a problem, this single mom embarked on a journey to bring her vision to life. Dedicated to helping Muslim women and serving the community, she invested $7,000 and launched her company online. Doubling as a photographer and business woman, she captured and launched her products through the lens of her artistic perception. Interested buyers swarmed in from across the globe. Verona Collection's products increased in demand, thus causing the brand to expand. And within a matter of a 2 of years, Verona Collection opened two shipping distributions, a physical store and received honorable recognition from publications such as Huffington Post, NPR, Refinery 29 & Fusion Network.

The brand is more than just a clothing store. They stand for women’s empowerment and taking pride in one's Muslim identity, especially in these critical times. Having a purpose beyond selling clothes doesn't just make them successful, but it also sets Verona Collection apart from their competitors as a distinct and meaningful brand."